MINI BRANDS
Welcome to the world of ZURU Mini Brands, where everyday products get a miniature makeover!
✓ Collecting joy, one mini at a time.
✓ Big brand love in tiny packages!
These tiny, collectible replicas of popular household items have taken the world by storm, offering the joy of unboxing, the thrill of surprise, and the nostalgia of seeing familiar brands in adorable mini form. If you’re new to collecting Mini Brands or just curious about what makes them so popular, you’ve come to the right place.
What Are ZURU Mini Brands?
Each Mini Brand is typically around 1-2 inches tall, making them perfect for collecting, displaying, or using in dioramas and miniature scenes.
ZURU Mini Brands are miniature versions of real-life, well-known consumer products, created by the toy company ZURU.
These miniatures are made with incredible attention to detail, often featuring realistic packaging and brand logos. The replicas range from food items and snacks to cleaning products and beauty essentials.
ZURU Mini Brands were first introduced in 2019 and quickly became a massive hit. Their popularity surged, particularly on social media platforms like TikTok and YouTube, where unboxing videos went viral. Since their initial release, ZURU has expanded the line to include different series and special editions, capturing the attention of collectors and boosting the appeal of “miniature” culture.
What’s Inside the Mini Brands Ball?
A collector’s guide is also included, providing a checklist of all the Mini Brands available in that series, including common, rare, and ultra-rare items.
Each Mini Brands ball contains five compartments, and each compartment holds a different mini item.
In addition to the mini products, some balls come with miniature accessories such as shopping carts, baskets, or shelving units, which enhance the display of the minis.
How to Start Collecting ZURU Mini Brands
Joining Online Communities: Social media groups and forums dedicated to Mini Brands collecting are great places to connect with other collectors, share tips, and find trading partners.
Buying Mini Brands Balls: The most common way to start is by purchasing Mini Brands balls, which are available at major retailers like Walmart, Target, and online stores like Amazon.
Trading: Because of the blind-box format, duplicates are common. Many collectors trade with others to complete their collections or find rare items.
Types of Mini Brands
Special Editions: ZURU also releases special themed collections, such as Disney Mini Brands, which feature miniature versions of Disney-related products. There are also “Toy Mini Brands,” which replicate popular toys in miniature form.
Series Releases: The Mini Brands come in different series, with each series featuring a new collection of products. Some items may appear across multiple series with variations, while others are exclusive to certain releases.
Rare and Ultra-Rare Minis: Each series includes rare and ultra-rare Mini Brands, such as gold or glow-in-the-dark versions, which are more difficult to find. These add an extra layer of excitement for collectors who hunt for these limited-edition minis.
